iRobot

Real life is messy. But that mess shouldn’t stop you from doing what you love and being with the people you love.  Which is where roomba comes in. It helps take care of the mess so you can focus on the more important things.

So we partnered with real owners, who have unique passions, lifestyles, and a roomba. Then we highlighted the special relathionships they have with their Roombas on social.

 
 

 
 

This is Rick. He’s a surfboard shaper, coffee maker and family man who is no stranger to making messes. 

 
 
 

Agency // POSSIBLE
Role // Creative lead